All The Brilliants is an e-commerce platform of discerning jewelry designed by women.
Jewelry brands have not always been inclusive or or transparent.
As the Creative Director of All The Brilliants, I crafted a 360 brand identity and narratives designed to engage, educate and delight.
WEBSITE
The website is designed to invite discovery… and be “sticky”!
From supporting women designers to anticipating wardrobe needs to learning why one gemstone is more valuable than another, users can shop a curation of jewelry relevant to their “why”.
BRAND NARRATIVES
Brand narratives are “Meet the Curations”, “The Skinny on Gemstones” and “Power Women” series. Content was curated, written and designed by me. More detail can be found on All The Brilliants website.
VIDEO CONTENT
SPARKLING TASTING
Among All The Brilliants’ video series is a “Sapphire Tasting”. In collaboration with MP Allegart of “Life's A Spritz”, the topic is fashion and jewelry wardrobe staples. We played a sapphire “value game” to demonstrate why one is more valuable than another.
MEET THE DESIGNER
Sit in on conversations with jewelry designers and gemstone experts. They share the techniques behind their thoughtful designs and passion for their jewelry “ingredients”.
SOCIAL MEDIA
THE MAKING OF…
Follow this “insiders” glimpse of how an antique carved ruby is redesigned as a TalisWOMAN tassel, from start to finish.
Bringing viewers the behind-the-scenes of how jewelry is made and discovering unique jewelry “ingredients” are meant to engage and endear consumers to an industry that has not always been inclusive.
"Meet the Curations" and the "Power Woman" series are ways to anticipate wardrobe needs and demonstrate how jewelry can be a reflection of consumers’ interests and values.
Two examples are below.
MEET THE CURATIONS: THE ENGAGEMENTS
Love is mysterious and unique - and the reason a certain ring embodies something personally profound and beautiful for the person who wears it. Meet the Engagements: a celebration of unconventional (and a few conventional) jewels and their dynamic expressions of love.
Discover the full curation and content on All The Brilliants.
POWER WOMAN SERIES: CLEOPATRA
Happy International Women's Day! Today we pay tribute to Cleopatra, an international Power Woman of many faces: scheming seductress, ruthless politician, accomplished intellectual and survivor. Egyptian sources relay she was a ruler “who elevated the ranks of scholars and enjoyed their company.” According to Plutarch her beauty was “not altogether incomparable,” and what made her desirable was her smooth voice and “irresistible charm”. She was educated in mathematics, philosophy, oratory, astronomy and spoke about a dozen languages. Most important, she was a young woman who took on men that ruled the Roman Empire. Her suicide was also a statement: the royal snake of Egypt was the cobra, whose bite granted eternal life. While Macedonian by origin, she achieved immortality the Egyptian way.
Read the full Power Woman narrative on All The Brilliants.
