Soleil d'Or is a private high jewelry club for high net worth women

As the Creative Director, I established the vision, voice and marketing strategy of the brand. Beyond this, I led business development - fostering meaningful relationships and partnerships with celebrated jewelers around the world.

 The immersive video below was created to showcase the Soleil d'Or experience for prospective members and investors.

On the Soleil d'Or website, one can find a depth and diversity of jewelry through an assortment of editorial content, e-commerce, a "jewel finder", and a comprehensive online aggregate of jewelry and watch news. For jewelers and members, there are private platforms, hosting a unique array of specialized support services, such as a jewelry booking calendar.

Above is the Soleil d'Or Membership brochure, which was curated, written and designed by me. It outlines the benefits of the Soleil d'Or membership experience.

Each member receives a bespoke sterling silver jeweler's loupe for jewelry viewings and master classes, designed by me.

Above is a small selection of “Wardrobe Guides” - a monthly curation of pieces, based on a particular jewelry wardrobe need.

Above and below are samplings of Soleil d’Or's weekly emails. The promotional calendar, jewelry editorial, layout and copy was authored by me.

“A Diamond A Day” was a social media campaign I devised to celebrate April's birthstone: the diamond. For each day of April, Soleil d'Or promoted a diamond focused jewel on Twitter, Instagram and Pinterest.