Glam&Go specializes in “Blowouts for Busy Women”

I worked closely with the founder to identify and evolve the visual voice of Glam&Go to reflect the brand DNA: fast, dynamic, innovative and beautifully bold. Above is the Glam&Go logo and below are various other initiatives, expressing the brand story.

The salons are conveniently nested within luxury spas and gyms throughout NYC and beyond.

In the days leading up to the opening of Glam&Go DUMBO, we posted an animated series counting down the days on Instagram:

Complimentary blowout cards to share with “neighbors” following the opening in DUMBO.